Founded in 2014 by the Loth family and based in the Swiss city of La Chaux-de-Fonds and in Hong-Kong, Alex Benlo strays from the well-trodden path of traditional watchmaking, choosing instead a world where nature takes centre stage.
Officially launched in Hong Kong in July 2015, Alex Benlo draws its inspiration from the power of nature and from human wisdom to fashion timepieces where minerals, and the interpretation we place on them, come to life through dials which are unique and captivating in equal measure...
The universal value and language of love holds a central position in the brand's world.
The powerful and intimate link between a mother and her child can be seen in the affectionate and respectful approach that Alex Benlo has to nature.
The brand's roots lie in its privileged relationship to the earth, to better understand and enhance its gifts.