The Story so Far

Eric Loth founded Alex Benlo as a project to experiment and explore the world of watches with his children, Alexandra and Benjamin. Together they decided to create watches that are interesting and novel at-face value. Watches that are unique because each piece contains elements of history, exploration, culture and heritage. The family has scoured markets, craft villages and vintage shops, looking for the perfect materials for their collections. The result of this journey resulted in Alex Benlo’s first two collections: Jade and Coins.

Jade Collection

Swiss watch-makers set the Jade into our watches using new techniques developed to accomodate this unorthadoz material. As thin as the Jade is cut, it’s still magnitudes thicker than a traditional watch face, which required an innovative, custom-made solution.

Jade Collection

The Material Jade

The Jade found in an Alex Benlo watch is selected for it’s natural lustre and craftsmanship. Only the highest grade Jade, pure in colour and clarity is selected to be used in an Alex Benlo watch. Jade naturally comes in swirls of greens and whites, giving each watch it’s own, unique character.

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Jade Collection

The coin collection

While researching and looking for design examples for the Jade collection, Eric Loth happened upon antique coins in the marketplaces. Facinated by the history and stories seemingly buried behind the worn coins, the family began the search for the best pieces to be turned into watches and included in this collection.

Coin Collection

The Material Coin

The Coins used on the watch faces in this collection are the result of months of searching through antique markets, looking for coins that were both beautiful and mysterious. Pieces that hinted at a story of their past by just looking at their faces. The coin is also a symbol of luck and good fortune, we hope these coin watches bring some to their owner.

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Coin Collection

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