The Story so Far
Eric Loth founded Alex Benlo as a project to experiment and explore the world of watches with his children, Alexandra and Benjamin. Together they decided to create watches that are interesting and novel at-face value. Watches that are unique because each piece contains elements of history, exploration, culture and heritage. The family has scoured markets, craft villages and vintage shops, looking for the perfect materials for their collections. The result of this journey resulted in Alex Benlo’s first two collections: Jade and Coins.